How do you turn your B2B marketing team into a revenue-generating powerhouse?
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The answer is simple: define your ideal customer profile!
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By doing this, you can work out who your perfect buyer is and then bring them to life. If you don't know your target audience, you won't know how to position your product or service in a way that appeals to them.
In this guide, we'll tell you everything you need to know about ICP (Ideal Customer Profile), including:
- What ICP stands for
- Why it's essential for your account-based marketing strategy
- How marketers can identify ideal buyers and build a customer profile
- How your ideal customer profile definition can help you align sales and marketing
- Examples of customer profiles to help you create your own, plus a downloadable template!
Marketing managers, let's get started
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