Jul. 07, 2025
Business Services
In the competitive world of trade shows and exhibitions, standing out is the only way to survive. Exhibitors are constantly on the lookout for a new way to draw attention and captivate visitors while ensuring the best communication of the brand message. One such breakthrough solution has been the two-side open stall design. Known for its access, visibility, and versatile layout, this design is a favorite among exhibitors who aim at maximization.
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This article explores the advantages, strategies, and tips on creating a winning two-side open stall design, making your booth the heart of any exhibition.
A 2 side open stall allows your booth to be visible from two directions, making it easier to grab attention. This is particularly useful in crowded exhibition halls, where visibility is a key factor in drawing visitors.
With two open sides, visitors can approach your stall from different angles, reducing congestion and creating a welcoming environment. This ease of access encourages more foot traffic, providing ample opportunities to engage with attendees.
The extended frontage of a 2 side open stall provides more space to display branding elements, such as logos, banners, and product showcases. This increased branding area ensures your booth stands out, leaving a lasting impression.
The open design offers flexibility in arranging displays, seating areas, and interactive zones. You can optimize the layout to suit your objectives, whether it’s product demonstrations, consultations, or lead generation activities.
The openness of the design fosters natural interaction, making it easier for your team to engage visitors. It also encourages attendees to spend more time exploring your booth, leading to meaningful conversations and potential business leads.
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These stand types are low-budget, low-effort option. Shell scheme stands are provided by trade show organisers. Its design looks like a basic row stand but with no option to customise in any way. Show organisers provide the wall panels, carpeting and a fascia, usually with the company’s name across the top. Rented out in 3x3 meter shell spaces, an exhibitor looking for more space can rent more than one shell space to have a 6x3 space. Why 6x3? This is because these shell spaces are attached to a single back wall which connects them, leading to a fixed floor height.
Bare space or raw space simply means that the exhibitor has rented a blank floor space for building their exhibition stand. Bare spaces provide the most options for building bespoke exhibition stands. You can prop up a rental stand or a custom one. Of course, you will need the help of an exhibition stand design company to plan out and build your exhibition stand. But raw spaces offer you the platform to experiment with your stand design ideas.
A row of stands stacked one after the other is a row stand. These stand types share a common wall space between each other. They have one-side open which usually faces the hallway. Depending on your stand designer, you can personalise the flooring, wall panelling and exhibition graphics to suit your needs.
Corner stands are found at the end of row stands. The benefits of corner stands are that they have two entry points, and are placed at the intersection where there is huge flow of traffic. Corner stands allow exposure to your brand on two sides. Exhibitors often use this feature to their benefit by placing an L-shaped banner and multiple display counters, so that can get more visibility at the trade show.
Two corner stands are similar to corner stands, except they are open from all the sides with one wall connecting them. Two corner stands offer the same benefits as corner stands but with more creative options to let your stand design be brilliant. You can suspend a large banner or use a U-shaped banner to improve your visibility.
Island stands are the most expensive type, but they make up for it by being the most eye-catching compared to all the other stands. Open on all four sides, it has no walls. Island stands offer plenty of room for building sections such as a lounge room and meeting room. The biggest benefit of an island stand is engagement! Your team can reach out to several guests at the same time. You can also draw the high visibility with a ceiling banner or vertical billboard. . Some stand design ideas we suggest to improve engagement would be photo booths and tablet stand displays that users can use at their leisure.
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