Aug. 11, 2025
The choice of material depends on the specific POSM application, the desired visual impact, and the intended duration of use. Each material has its own set of characteristics, making it suitable for different purposes within the point of sale environment.
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The most common materials used in POSM products are:
Standard paper is widely used for printing materials like posters, banners, and brochures. It offers a cost-effective option and is suitable for various POSM applications.
Cardboard is a sturdy material used for displays, standees, and counter displays. It provides durability and structural support for three-dimensional POSM elements.
Vinyl is a versatile material suitable for banners, floor graphics, and window displays. It is weather-resistant and offers vibrant printing results.
Plastic materials are commonly used for items like wobblers, shelf talkers, and hanging mobiles. They come in various forms, including PVC, PET, or acrylic, offering flexibility and durability.
Foam board is a lightweight yet rigid material suitable for indoor displays and signage. It provides a smooth surface for high-quality printing.
Corrugated board is commonly used for temporary displays and packaging. It provides a cost-effective and lightweight solution.
There are a few printing methods available, each with their own sets of Pros and Cons. Understanding these printing methods and their applications helps in choosing the right approach based on the specific requirements of POSM projects.
Contact us to discuss your requirements of Hangsell Display. Our experienced sales team can help you identify the options that best suit your needs.
Offset printing, a versatile traditional method, transfers ink from a plate to a rubber blanket, and then onto the printing surface. This method is commonly employed for large promotional banners and posters, providing vibrant and detailed displays.
Digital printing is a flexible method that directly transfers digital files onto various materials. It is particularly useful for efficient and customized short-run promotional materials, such as shelf talkers and small posters, offering quick turnaround times.
Inkjet printing utilizes droplets of ink sprayed onto the printing surface to create images or text. It’s commonly used for producing high-quality prints on various materials, from paper to fabrics, making it suitable for diverse applications such as signage, labels, and banners.
• Counter displays are moveable display units that sit on flat surfaces such as table top sor checkout counters. These units are specifically designed to promote and sell products. Especially when placed at the checkout counter, customers have an opportunity to buy last-second items.
When manufacturing counter displays there are several material options. Each material has its own advantages and disadvantages. When selecting materials for your display and when selecting a material for a POS display you have to keep two factors in mind its purpose and its design.
Corrugated COunter Displays are very practical and cost-effective and usually used for short-term campaigns.Its load capacity is not high but very advantageous that it can be shipped disassembled.
Metal Counter Displays are good for long-running campaigns, they are very durable. They have very high load capacity. you can change the appearance and load-capacity by using wire baskets or flat sheets on the shelves. Metal displays can become more appealing with the visuals on the header, side walls and shelf labels.
Plastic counter displays are widely used on checkout counters and have a quality feel. They will be long lasting in store due to its strong material.
Wooden counter displays are strong and sturdy and have a natural look. They can be manufactured without initial molding, can bear heavy loads but disadvantageous in terms of shipment due to their own heaviness. Visual areas should be carefully used not to reduce the natural appearance of the wooden material.
Acrylic/plexi counter displays are the premium display units used widely for OTC products in pharmacies. Since the material is fragile, it is important to take additional precautions during the packing process. They can be made more attractive with LED lighting.
production methods include injection molding, vacuum forming, cnc router cutting, laser cutting, welding, twisting and pedal cutting. What kind of technique will be used is depend on the design, budget, quantity and material used.
Counter display examples can be classified as its material used like cardboard, metal, plastic, plexiglass and wooden displays. Confectionary, snacks, chocolate, candy, chewing gums, cosmetics and pharma are common areas of use.
Counter display prices depend on the material used, design, size and shape of the display, volume, need for installation and labor and shipment. Molding cost is a major item in total cost. Volume is a basic indicator when deciding molded or unmolded production.
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