The Benefits of Custom Printed Packaging

Packaging can sometimes seem a little bland. It often feels like every purchase we make shows up at our doorsteps inside the same brown corrugated box or white plastic mailer, both of which can get just a little dull. Generic packaging materials are completely acceptable as long as they get the job done – namely, protecting products from harm as they travel from the seller to the buyer. But these supplies certainly don’t go the extra mile for our customers. They don’t provide that added extra something that truly makes our goods stand out to the people who see and use them. Thankfully, custom printed packaging can give your brand and products just that. It helps you stand out even in a crowded field of competitors and truly show your customers that you care about their experience.

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What is Custom Printed Packaging?

Custom printed packaging, also frequently referred to as simply custom packaging or custom shipping packaging, is a relatively straightforward concept. It is any kind of packaging material that is specially designed for your business, whether that’s custom printed boxes, custom packaging bags, custom packaging paper, custom printed packaging tape, or anything else. This often means that features like your company logo and messaging are printed directly onto whichever supplies you utilize to protect your goods. Custom printed packaging benefits both your business and your customers in a variety of ways, which we’re covering below.

Benefit #1: The Customer Experience

Have you ever watched an unboxing video on YouTube? One of the major internet trends that rose along with the popularity of online shopping is this type of video. In these clips, a person records themself as they open a package from a retailer from whom they’ve recently purchased. Each video tends to include the entire package – from the box the product arrives in to the protective materials placed inside and right down to the actual item itself. These videos have taken off in popularity because the customer experience truly matters, and your packaging plays an integral role in that experience.

Packaging is the very first physical impression that your shoppers will have of your products and business. A plain brown box or generic poly mailer might offer the necessary protection, but they’ll never wow your consumer base. Custom printed packaging with features like your logo, eye-catching colors, or informative messaging can set you apart. From the moment they lay eyes on your custom printed boxes or custom packaging bags, your buyers will understand that your company cares about its products and the shoppers who patronize the brand.

Benefit #2: Branding

Your company is your brand and your brand is your company. Your brand tells the story of your products and the people behind them to everyone who buys from you or considers making a purchase. By taking advantage of custom printed packaging like boxes, bags, tapes, or labels, you’ll show off your brand to literally anyone involved in the supply chain process. Between package handlers at the warehouse and delivery drivers dropping off the goods or even your customers’ friends and neighbors, a wide variety of different people will be exposed to your business. Even if they don’t make a purchase or seek you out right away, if your custom packaging branding is done correctly, it will stick out in their minds the next time they need a new pair of running shoes, a tasty treat from your bakery, or anything else you might have to offer.

Benefit #3: Spreading the Message

Along with the company story that’s told through your brand, there are many other messages you may need to communicate to a customer. Sometimes, that can be pretty easily done through methods like instruction pamphlets. Other messages are more difficult to communicate, however. Spreading the word about anything from your sustainable practices to where your products are sourced can be a little tougher. With custom printed boxes and other packaging, you can easily solve this problem. 

Custom Printed Packaging from IPS Packaging & Automation

Custom packaging doesn’t have to be difficult to find or so expensive that your budget can’t accommodate it. The team of expert packaging specialists at IPS Packaging & Automation are able to assist you in finding the right custom printed tapes, custom packaging bags, custom shipping boxes, and much more. Contact us today or give us a call at (800) 277- for all the details and free quote. We’ll make sure you stand out among the rest.

Hi I would like to find someone to help me with packaging. looking for branded 8th and quarter bags, primarily looking for packaging that showcase the fruit/flower. I am also looking for packaging for various edibles: chocolate bars, 1g chocolates, gummies, otterpops style packaging. and finally looking for someone who has the ability to make custom printed gelatin capsules.

I have like 3-4 products I need to get looking official.

I buy a LOT of packaging & advertising materials. I can refer you to the right sources for most things, but not bags. I can refer for boxes, labels, brochures, posters, custom tins, custom plastic, etc. Designers, agencies, freelancers…

What kind of volume are we talking about, here? Unit pricing really starts to fall hard past a certain volume. Some things can be ‘gang-run’ together to meet volume thresholds, and other things can’t. If you’re small, it’s best to buy pre-made packaging and apply labels, instead of going the custom ‘printed-on’ route.

Do you have designs, a designer on your team, a freelance designer you trust, or a design agency you already work with? Packaging co will generally give you die-lines, and a designer needs to lay designs on to those.

Budgets?

@COVID-69 has some beautifully branded stuff, I would trust him on this subject. 500- units is not going to be enough to get anything crazy done. I would maybe check out this thread Freedom in packaging and up your small scale sticker game. If you go for better quality paper and pair it with a great printer you may be able to accomplish what u want until your ready to do several thousand at a time

Edit: if you have designs ready to go and have bags or other packaging in mind there are tons of commerical print shops out there that do stickers for like 25¢ a piece on vinyl which is a nice premium feel without breaking the bank. There are also companies that will print directly on the mylar bag for you. Ive gotten design work done and 250 stickers printed through sticker zombie for ≈$150 shipped I think it was 50$ for just the design work

At that scale, you want to…

You will get efficient and thoughtful service from Yifu Packaging.

1. Keep it all under 1 brand to reduce design expense
2. Keep labels all the same size and paper type, so they can be gang-run. Use a standard size— don’t insist on anything custom.

I think labels will cost you under $1. It costs practically the same amount of total money to buy 5,000 labels as 1,000, so you may as well to get unit costs substantially lower.

Why? There’s a minimum amount of profit printers need to make on a job. At your scale, you’re paying them to set-up machines, prepare files, etc. you’re not paying for paper and ink. You can get label costs down to $.01 at scale.

We love LightningLabels. Talk to them. At your scale, it may be best to use VistaPrint. Or SmartPress.

For packaging, start with MarijuanaPackaging. Everything on MP and more can be found on Alibaba / AliExpress but shipping will take longer and it’s a more intense process (Alibaba, at least).

For faster shipping & lower MOQ’s, look at DHGate, specifically for listings with free DHL shipping. You can add ‘free dhl’ to your search query.

For bags, check out ClearBags.com

I can connect you with an international-based designer who does great work for cheap. Probably $50 per label design depending how complicated you make it and what kind of design assets you have already. That’s stupid cheap.

Or, you can find your own highly talented but stupid cheap international designer on Behance (search for products like yours and find profiles of designers making designs you like), or using 99designs. I found mine on 99designs.

You may have come to the conclusion already that trying to do too many SKU’s too early is a mess… economies of scale don’t work for you here.

Product selection is an expensive key value proposition. Focus on other value adds. Do 1 thing really well and add more items as revenue and team grows.

If this is more for fun / it’s not about profit for you, ignore those last 2 bits and do what you want.

Yes and no— I personally found one that took a HUGE bet on me in the early days. More of a regional firm (of which there are ~2,000).

I’m willing to bet they didn’t make any money on me until this year (~1.5 yrs in). I’m very controlling and in general a pain in the ass to sell custom solutions to. They were patient and spent a lot of money sampling stuff for me, and wasted a lot of time in general.

Now I spend about ~$20k to 30k/mo with them and I’m very loyal because I know they invested heavily in me even though it wasn’t an explicit arrangement. A lot of these guys see this as the way to grow themselves because it’s tough to differentiate / poach customers. So they make early bets on little fish.

Other small ma & pa shops are hustlers. I’m not knocking ‘em… just be careful. In general, print sales reps go above and beyond for customers… they care so much about making you happy it’s almost annoying, even if you haven’t spent a dime. Relationship business, I guess.

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