Jul. 21, 2025
Beauty & Personal Care
Eyeshadow has come a long way from the days of single-color pans. Today, it can feel like there are endless eyeshadow types, each one boasting unique formulas that can leave even beauty enthusiasts feeling overwhelmed. From powder to cream to liquid and everything in between, it’s easy to get lost in the sea of choices. Understanding the different types of eyeshadows is key to finding your perfect match—from powder to cream to liquid and everything in between.
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Powder eyeshadows are the go-to classics. They’re versatile, blendable, and perfect for everything from subtle daytime looks to bold evening glam. But then there’s cream eyeshadow —ultra-pigmented, dreamy to apply, and ideal for creating that effortless one-and-done look. And let’s not forget liquid eyeshadow formulas, which can pack a punch with their metallic finishes and long-lasting wear. Prefer something more innovative? Gel, mousse, and hybrid eyeshadow formulas bring new textures and effects to the table.
Choosing the right one often depends on your skill level, desired look, and the amount of time you want to dedicate to your eye makeup everyday. So, to keep it easy (because it can get overwhelming!), we’ve compiled the ultimate guide to different e.l.f. eyeshadows. And while there are many, makeup’s all about experimenting, having fun with it, and expressing yourself—so why settle for just one? Read on for all things eyeshadow!
If you’ve ever struggled with your eyeshadow fading, creasing, or losing its vibrancy by midday, an eyeshadow primer is about to become your best friend. No matter the formula—powder, cream, or liquid—eyeshadow performs best with a solid base to cling to, and that’s exactly what a primer provides. Think of it as the foundation for your lids, designed to smooth out imperfections, enhance color payoff, and keep your look locked in place.
Lock It Down Eyeshadow Primer is our long-lasting eye primer that helps prevent your eyeshadow from creasing or smudging, even on long days or in humid conditions. With a creamy base and a sheer finish, eye primer can also amplify your eyeshadow’s pigment, so those shades in your eyeshadow palette look just as bold on your lids as they do in the pan.
Ready to meet the ultimate multitaskers in your makeup bag? Enter: liquid eyeshadows! With their creamy texture and intense pigment, they’re perfect for creating everything from soft, natural looks to bold, statement eyes. Want a quick wash of color-shifting metallics? A single swipe and blend of our Duochrome Liquid Eyeshadow leaves a dynamic glow. Craving drama? Layer and build our Liquid Metallic Eyeshadow for a high-impact, multidimensional finish.
Looking for an eye-catching layer of glitter? Go for our Liquid Glitter Eyeshadow for an ultra glitzy moment. Liquid eyeshadows are also ideal for precise application—their quick-drying, long-lasting formulas make them perfect for busy days and special nights. Whether you’re a makeup minimalist or a bold beauty lover, liquid eyeshadows have you covered.
PSA to all who want an easy eye look with a lot of payoff: eyeshadow sticks belong in your makeup bag! These creamy, easy-to-use sticks deliver rich pigment in a swipe, making them perfect for creating quick, polished looks. Plus, their compact design and mess-free application make them travel-friendly and ideal for on-the-go touch-ups, whether you’re at work or heading to an event.
With shiny, pearl, and matte formulas, it’s easy to create a wide range of looks and to pair eyeshadow sticks with other types of eyeshadows. For a long-lasting eye look made up of subtle metallics, grab our No Budge Shadow Stick . The creamy formula glides on effortlessly as an eyeshadow or liner and allows you to create a range of looks, from everyday shimmer to bold smoky eyes. Need to amp it up? The No Budge Matte Shadow Stick has a creamy, easy-glide texture that delivers high-pigment and long-lasting color with a matte finish.
Cream eyeshadows are a must-have for their effortless versatility. Their silky, blendable texture makes them perfect for everything from quick, one-and-done looks to layered, smoky eyes. We love cream eyeshadows because, in addition to their crease-resistant and long-lasting properties, they’re incredibly beginner-friendly—just swipe on with your finger or a brush for a soft, diffused finish or build up the pigment or pair it with other formulas for extra dimension.
Cream shadows like our long lasting cream eyeshadow are also ideal for multitasking, doubling as a smudge and crease-proof primer and a creamy base that can be applied with a finger, brush, or liner brush to enhance powder shadows.
If you’re looking to go big on creativity and versatility with your eye look, powder eyeshadow palettes are for you. With a variety of shades and finishes—matte, shimmer, satin, and metallic—they’re perfect for crafting endless looks, whether you’re going for subtle or bold. Their buildable formula allows you to control the intensity, making them ideal for beginners and pros alike.
For everyday wear, our Bite-Size Eyeshadows are an essential go-to. Featuring soft neutrals perfect for a polished, natural vibe, deeper tones for a vibrant statement, and soft shimmers for a little flair, this tiny but mighty mix of four shades goes the distance for multifaceted looks. With a smooth, creamy application and highly pigmented powder texture, these small eyeshadow palettes delivers rich, blendable color that stays put and makes a statement. The bonus? Their mini compact size is perfect for popping in your purse and touching up throughout the day.
If you feel confident (or even just adventurous) in your eyeshadow game, opt for our Perfect 10 Eyeshadow Palette, a diverse palette of—you guessed it—10 highly pigmented and blendable eyeshadow shades. Perfect 10 is a definite eyeshadow staple for your bag as it features a wide range of shades from neutral to bold to shimmery and soft. Our thoughtfully curated range of shades complement each other, so you can effortlessly mix, match, define and layer your way to your desired look. Perfect 10’s highly blendable formula also applies silky smooth and blends with ease, delivering intense color payoff when you pair it with a finger or your favorite e.l.f. eyeshadow brush.
Our Fine as Fleck Glitter Eyeshadow is a sheer, sparkly eyeshadow topper designed to add a mesmerizing wash of sparkle to your eye look. Packed with micro-fine glitter flecks, this long-lasting formula offers a shimmer finish that can be worn alone for subtle shimmer or layered over other eyeshadows to amp up the glitz.
The soft, smooth texture applies effortlessly without grittiness, allowing for buildable, party-ready vibrancy. Available in various shades like Champagne Showers (peachy beige with champagne sparkle) and White Hot (white sparkle), this vegan and cruelty-free product is versatile enough to create both subtle and dramatic eye looks. For best results, apply over an eyeshadow primer to enhance adherence and reduce fallout, using a flat brush to pat the product onto the lid for maximum impact.
The skin around your eyes and lips is the most delicate on your face—making it the first to show signs of dehydration, fine lines and ageing. Without the right care, these areas can quickly lose firmness, appear tired and feel dry.
At Evolve Organic Beauty, we believe in high-performance, organic skincare that delivers real, visible results. Our targeted eye and lip care range is designed to deeply hydrate, brighten and smooth, helping you achieve a healthy, youthful glow.
Shop our range of organic eye and lip care here.
Discover why a dedicated routine matters, which powerhouse ingredients to look for and how to transform your skin with our award-winning, natural formulas.
Unlike the rest of your face, the skin around your eyes and lips has fewer oil glands, making it more prone to dehydration, fine lines and loss of elasticity. Daily exposure to UV rays, pollution and environmental stressors speeds up premature ageing, leading to common concerns such as:
Dark circles and puffiness that make you look tired
Fine lines and wrinkles that deepen over time
Dry, chapped lips that feel rough and uncomfortable
Loss of firmness which can lead to a less defined eye and lip contour
A well-designed skincare routine, backed by clinically proven and natural ingredients, works to address these concerns effectively while supporting your skin’s health.
The right ingredients make all the difference. Our formulas are packed with natural, organic ingredients and we don’t use any synthetic chemicals. Here are some of our favourites found in our eye and lip range.
Find Hyaluronic Acid in our Hyaluronic Eye Complex - £19
Hyaluronic Acid – A moisture-binding powerhouse that boosts collagen, hydrates and visibly reduces fine lines. Found in our Hyaluronic Eye Complex.
Peptides – Clinically proven to boost collagen production and firm skin for a smoother, more youthful look. A key active in our 360 Eye and Lip Contour.
Caffeine – Helps to depuff, energise and brighten tired under-eyes, making them look instantly refreshed. A superstar ingredient in our Hyaluronic Eye Complex.
Find oat-based Ceramides in our Lip Treat - £12
If you want to learn more, please visit our website Eye Cosmetics.
These amazing natural extracts team up to nourish, protect, and bring out the best in your skin.
A simple yet high-performance routine can help you achieve brighter, firmer and younger-looking skin around the eyes in just a few steps.
Use a gentle cleanser to remove makeup and impurities without stripping or irritating the delicate eye area.
Try our Kalahari Dream Cleansing Oil to effortlessly melt away dirt, SPF, and excess oil while leaving your skin feeling soft, nourished, and perfectly balanced. Infused with Kalahari Melon Seed Oil, Squalane, and Pink Indigo Extract, this oil not only cleanses but also hydrates and soothes, making it a dream come true for all skin types.
"This cleanser is probably the best I have ever tried. It perfectly removes any make up, it doesn't make your eyes sting and leaves skin soft and nourished." - Fabiana
Our Hyaluronic Eye Complex delivers intense hydration, reduces puffiness and brightens dark circles. Its fast-absorbing, lightweight formula makes it perfect for daily use under makeup, or for refreshing tired, puffy eyes on the go.
"I've noticed my under eyes are much brighter after several weeks of use, which is exciting, but it's lovely to put on, too - so cooling and nourishing. A great one to toss in your bag for travel or post workout." - Kate
Our 360 Eye and Lip Contour is a multi-tasking treatment infused with Peptides, Caffeine, Green Tea and Probiotics to combat signs of ageing, help reduce the appearance of dark circles and care for skin’s microbiome. Use morning and night for optimal results.
"I use this product twice a day after my cleansing routine and have noticed a significant difference. My skin feels hydrated and less puffy around my eyes. There is also a difference in the fine lines and wrinkles in that area...It’s an amazing product and the scent is really appealing!" - Kathryn
Daily UV protection is essential to prevent fine lines, dark spots and premature ageing.
Try our Climate Defence Facial Cream SPF 30. Powered by non-nano zinc oxide, it shields against UVA & UVB rays while Hyaluronic Acid hydrates and Lingonberry Stem Cells defend against pollution and blue light. The lightweight, reef-safe formula blends effortlessly, leaving no white cast—just soft, nourished, and protected skin with a natural glow.
"Very good. It’s exactly what I was looking for: a face moisturiser with SPF with natural ingredients and eco friendly packaging. It absorbs into my skin without leaving white chalky residue. I highly recommend it.” - Veena
Dry, chapped lips don’t stand a chance with the right routine. Restore softness and hydration while preventing long-term damage with these simple steps.
Your lips face daily battles against harsh UV rays and environmental stressors, leading to dryness and cracking. Try our Lip Treat vegan lip balm which uses a 100% vegan wax blend infused organic Cupuaçu Butter, Jojoba, and Rosehip Oils alongside oat-based ceramides for intense nourishment and hydration that locks in moisture and repairs dry lips.
Bio-Retinol Glossy Lip Oil delivers deep, long-lasting hydration while enhancing lips with a natural, glossy finish. Infused with Bio-Retinol and nourishing botanical oils, it smooths, softens and protects for a nourished, plumper pout.
"The best lip gloss I have ever had.So hydrating and plumping .It enhances the natural lip colour.Lovely texture,non sticky and long lasting." - Geri
At Evolve Organic Beauty, our award-winning organic formulations combine highly effective natural ingredients to deliver visible, lasting results.
Hyaluronic Eye Complex – A refreshing roll-on serum that hydrates, de-puffs and brightens for an overall fresher eye area.
360 Eye and Lip Contour – A powerful yet gentle treatment that is packed with Probiotics, Peptides and Caffeine to smooth fine lines, firm and deeply hydrate both the eye and lip areas.
Lip Treat – A rich, ultra-nourishing and ceramide-infused balm that soothes, softens and protects lips while delivering long-lasting hydration.
Bio-Retinol Glossy Lip Oil – A luxurious high-shine, nourishing lip oil infused with Bio-Retinol and botanical oils to smooth, hydrate and enhance lips with a non-sticky sheer watermelon finish.
Natural, and organic ingredients - free from unnecessary synthetic chemicals.
Clinically proven results
Dermatologically tested and pregnancy-safe
Sustainable, vegan and cruelty-free
Invest in your skin with targeted, effective products that deliver visible improvements in hydration, firmness and radiance—all while being kind to your skin and the planet.
A few simple changes to your routine can make a big difference in how your skin looks and feels:
Drink plenty of water to keep skin hydrated from the inside out
Always remove makeup before bed to prevent irritation and dryness
Use targeted treatments designed for the delicate eye and lip areas
Apply SPF daily to prevent sun damage and premature ageing
Adding high-quality, effective skincare to your daily routine is a simple way to keep your eye area bright, your lips smooth, and your skin looking fresh and youthful!
The company is the world’s best Face Makeup Supplier supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.
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